Ontario – Keep it beautiful, make it sustainable

Toronto, Ontario, 1981, Keep It Beautiful, Ontario, Make It Sustainable,
The Beaches, Toronto, 1981 © Avard Woolaver

I took this photo in 1981, in an alleyway in the east end of Toronto. A lot has changed since then including the slogan on Ontario license plates. This one says “Keep It Beautiful,” which was the slogan from 1973-1982. Since 1982 it has been “Yours to Discover.” With Ontario’s current high debt, and a climate change crisis underway, I think a more appropriate slogan should be: “Ontario – Make It Sustainable.”

The car is a 1965 Chevrolet Impala station wagon, purchased from Robertson Motors (Chev/Olds) – Coxwell and Danforth. The dealership, car, and plate are probably long gone now. Yes, a lot has changed, but with government policy and forward thinking, I hope we can enjoy a sustainable future.

2 Comments

  1. Reginald Berry said:

    Robertson Motors was demolished in the 1990s. Replaced by Robertson Parkette. Under the concrete floor of the dealership a woman’s remains were found—she had gone missing from the Linsmore Tavern in the mid 1940s . . .

    January 22, 2019
    • avardw said:

      Thanks for this info, Reg. A shocking story.

      January 22, 2019

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