I took this photo in 1981, in an alleyway in the east end of Toronto. A lot has changed since then including the slogan on Ontario license plates. This one says “Keep It Beautiful,” which was the slogan from 1973-1982. Since 1982 it has been “Yours to Discover.” With Ontario’s current high debt, and a climate change crisis underway, I think a more appropriate slogan should be: “Ontario – Make It Sustainable.”
The car is a 1965 Chevrolet Impala station wagon, purchased from Robertson Motors (Chev/Olds) – Coxwell and Danforth. The dealership, car, and plate are probably long gone now. Yes, a lot has changed, but with government policy and forward thinking, I hope we can enjoy a sustainable future.